design insights: thinking out loud
The Story Behind Irish Eyes Design (And Why Logos Are Allowed to Evolve)
The Story Behind Irish Eyes Design (And Why Logos Are Allowed to Evolve)
Logo Redesign vs Refresh: How to Update Your Logo Without Losing Brand Recognition
Not every logo needs a complete overhaul. See how we refreshed Assured's beloved logo by simplifying it while maintaining brand consistency. Real before-and-after case study.
RGB vs CMYK vs HEX: Which Color Mode Should You Use?
Confused about RGB, CMYK, and HEX color settings? Learn which color mode to use for print vs web, and why it matters for your brand consistency.
Image File Types Explained: JPEG vs PNG vs PDF (And When to Use Each)
Image File Types Explained: JPEG vs PNG vs PDF (And When to Use Each)
GiveNKind Rebrand: What I Learned From Getting It Wrong (Then Getting It Right)
GiveNKind provides essential products to Chicagoland nonprofits with help from hundreds of volunteers and donating companies across the United States. We designed their original logo 10 years ago and it was an honor to be involved in the rebrand!