Hi! I’m Aurelie.

It’s pronounced OR-lee

Design that listens. Work that connects.

I’ve always believed that the best design starts with the best conversation. Before I ever open a file or pick up a pen, I listen — really listen — to who you are, what you’re building, and what you want your brand to say about you. That instinct has guided my work for more than 20 years, and it’s what makes Irish Eyes Design different.

The Story Behind the Studio

I studied design and communications at Notre Dame, then launched my career at Timex, where I lived a masterclass in brand consistency, quality, and what it means to work at scale. From there, I built a broad foundation — logos, print collateral, infographics, e-commerce, web design, and marketing. Along the way, I contributed to record-breaking sales, helped companies navigate pandemic pivots with smart digital solutions, and discovered my real superpower: figuring out what a brand truly needs and bringing it to life.

I founded Irish Eyes Design as an independent studio because I wanted to do work that matters — on my terms, with clients I genuinely connect with and care about.

Today, I specialize in logo design, brand identity, collateral materials, and Squarespace websites for small businesses and entrepreneurs who are ready to show up as the real thing.

How I Work

Clients often tell me I “got” them right away. That’s not an accident. I come to every project genuinely curious about your business — your story, your audience, the feeling you want someone to have when they encounter your brand. I dig into the subtext of what you’re asking for, not just the surface request. And then I translate all of that into design that looks like you at your best.

I’m a solopreneur by choice, which means when you work with me, you’re working with me — not a junior designer or an account manager. You get my full attention, my 20+ years of experience, and my genuine investment in making your project exceptional.

Interesting tidbits about me: 

• I remove nearly 100 exclamation points…daily.

• I love ampersands, the enneagram, cilantro, & the Oxford comma.

• I have never consumed a cup of coffee! I enjoy a flavorful chai tea latte or a cinnamon black tea, but coffee is too bitter for me.

• Authors Brené Brown & Richard Rohr changed my life. I will chat about their ideas any day.

• I'm an Enneagram 2 — which means I genuinely care about your project as much as you do…maybe more.

• Leo sun. Cancer moon. Scorpio rising. Yes, I will absolutely look up your sign.

• Human Design calls me a Manifesting Generator, which explains why I have seventy tabs open right now.

• I only say yes to projects that genuinely excite me — you'll know the difference.