What if your brand looked as polished in real life as it does in your head?
I create visual design assets for small businesses and organizations looking for a designer who truly understands your commitment, mission, and passion.
I translate your ideas into visual designs that are cohesive and trustworthy, & attract the right people.
Hi, I’m Aurelie (pronounced OR-lee), a fractional design partner for small business owners and organizations who are done with DIY & ready for design that showcases what their business really is.
You’ve been handling the design work by yourself
Your visual brand no longer reflects what you do or how good your product is
You want to work with someone you can trust
You’re in the right place if…
You’re ready to partner with a design expert.
“I know how it feels to be misrepresented & unheard.
That's why I'm so good at making sure your brand looks like you.”
Here’s how we’ll work together:
We start with a conversation about your business, your vision, and what makes you different.
I get to know your business inside and out, and turn that into design direction that feels like your brand.
We iterate collaboratively until a path resonates; then, we refine and polish until it's exactly right.
“That's why I love to be in a thought partnership & relationship with my clients because my brain is always chewing on your brand. I take it with me, and it helps inform the next piece that we'll work on together.”
Photo by Serena Hughes at myshutterbug.com
A few years ago (wink, wink), I studied design and communications at Notre Dame. Then, I started my career at Timex, where I learned what brand consistency and quality look like at scale. Since then, I’ve worked across logos, print, e-commerce, web, and marketing; contributed to record-breaking sales; and helped companies navigate pandemic pivots with smart digital solutions. My real superpower is seeing who a brand is and making the design say it out loud.
I founded Irish Eyes Design to do work that matters to me.
Today, I create logos, brand identities, collateral, and Squarespace websites for small businesses and entrepreneurs who are ready to show up as the real thing.
Brands I’ve collaborated with:
Click the boxes below to see more of my work.
What clients say
“I really appreciated her desire to represent what I wanted and not what she wanted for me.”
– Tracy Downing, Helm Consulting
“Aurelie is more than just an artist; she understands the strategy behind business growth and the type of presentation that will support that growth.”
– Sheila Camillus, Career Collaborations
“She beautifully redesigned my logo; it completely captured the heart of my brand and exceeded every expectation.”
– Heather Rex, NCPT
Let’s stay connected!
Set up your consultation call
to talk about your design needs.
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Eyes Wide Open
Yes, I use AI tools now and then, usually to sort a messy thought or speed up a first draft. I use AI tools, but never as a starting point or to generate work; the ideas, opinions, and taste are mine.
The tools handle some of the heavy lifting, and every piece is read, rewritten, and approved by a human before it reaches you.
Decades of experience, plus a very fast assistant. You still get a real person who will tell you when something isn’t working.
Written by me, with occasional help from AI tools; edited by me, always.