Design Jargon, Decoded

Every industry has its own vocabulary, and design is no exception. These five free guides translate the terms you’ll hear in logo, website, and print projects into plain English, so you can ask better questions and know exactly what you’re getting.

Each guide is one page. Print it, save it, and/or pass it along to a fellow founder.

Logo Lingo
Aurelie Gallagher Aurelie Gallagher

Logo Lingo

Wordmark, submark, clear space, and seven more branding terms, decoded. Start here if you’re building or refreshing your brand.

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