design insights: thinking out loud
The Room Went Silent. I Thought That Was the Whole Story.
In 1998 I said "this style guide sucks" in a professional room at Timex. The room went silent and I was told I couldn't come back. I carried that story as a shame story for twenty-five years. I’d forgotten that wasn't the end of the story.
Meet the Designer You Didn't Know You Needed
DIY vs. Professional Designer: How to Know When It's Time to Upgrade Your Brand.
The Story Behind Irish Eyes Design (And Why Logos Are Allowed to Evolve)
The Story Behind Irish Eyes Design (And Why Logos Are Allowed to Evolve)

