Thinking About Updating Your Logo?

Your logo has been with you through a lot; it’s on your business cards, your signage, your website, and every first impression you make. So when it starts to feel off, the questions pile up fast. Do you need a refresh or a full redesign? Will your customers still recognize you? How long will it take, and what will it cost? Here are the questions I hear most from business owners, with clear answers to help you decide what’s next.

Want to see a refresh in action? [Read how I updated the Assured logo without losing what their customers loved.]

FAQ

Redesign or Refresh?

A refresh updates the logo you already have; same core idea, cleaner execution. A redesign starts fresh with a new concept. If people recognize and love your current logo, a refresh is usually the smarter move.
Look for the signs: it gets blurry or crowded at small sizes, it falls apart in one color, it’s hard to embroider or print, or it no longer fits the business you’ve grown into. If you hesitate before handing someone your business card, that’s a sign too.
Yes, when it’s done well. A refresh keeps what people connect with you, like your colors, shapes, or icon, and fixes what isn’t working.
It depends on the scope. A refresh typically costs less than a full redesign because we’re building on what you already have. My logo packages start at $750; reach out, and I’ll give you a clear quote after a short call.
Most logo refreshes take 2 to 4 weeks from kickoff to final files. A full redesign takes longer since it starts with discovery and new concepts. Every project includes two rounds of revisions.
You’ll get horizontal and vertical versions in full color, one color, black, and white, in formats for both print and web (SVG, PDF, PNG, and JPG).
Update your digital spots first: website, social profiles, email signature, and Google Business Profile. Then swap out printed materials as you reorder them. A quick note to your customers (“same team, fresh look”) helps everyone connect the dots.