Most founders talk about "finding your niche" like it's a consolation prize, something you settle for once you accept you can't be everything to everyone. I used to think that way too. But a niche isn't a cage. It's a filter, built to let the right people find you and let everyone else walk right past.

DIY vs. Professional Designer: How to Know When It's Time to Upgrade Your Brand.

I Am Enough Already & So Is Your Brand

The Story Behind Irish Eyes Design (And Why Logos Are Allowed to Evolve)