design insights: thinking out loud

Design Process, Brand Strategy Aurelie Gallagher Design Process, Brand Strategy Aurelie Gallagher

I Have Opinions

Here's the thing about design: everyone has an opinion on it. Your cousin, your neighbor, the guy at the coffee shop; they all know what they like when they see it. And that's fine. That's art being art.

But design isn't art, not exactly.

Art is subjective; design solves a problem.

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