design insights: thinking out loud

Aurelie Gallagher 5/21/26 Aurelie Gallagher 5/21/26

Meet the Designer You Didn't Know You Needed

DIY vs. Professional Designer: How to Know When It's Time to Upgrade Your Brand.

Aurelie Gallagher 4/20/26 Aurelie Gallagher 4/20/26

I Am Enough Already and So Is Your Brand

I Am Enough Already & So Is Your Brand

Aurelie Gallagher 9/8/24 Aurelie Gallagher 9/8/24

The Story Behind Irish Eyes Design (And Why Logos Are Allowed to Evolve)

Aurelie Gallagher 3/11/19 Aurelie Gallagher 3/11/19

Logo Redesign vs Refresh: How to Update Your Logo Without Losing Brand Recognition

Not every logo needs a complete overhaul. See how we refreshed Assured's beloved logo by simplifying it while maintaining brand consistency. Real before-and-after case study.