Print is not dead

I created the print-ready files for this 72 page catalog in 2023. Even if you are creating files to be viewed online, many clients are still going to want to print them out, so you have to make sure the resolution is correct and consider the margins. This catalog nearly doubled in size in less than two years. They added multiple color and material options (that needed to be on each page), and many SKUs as well. Keep the tables (see what I did there?!?) of information clearly aligned helped make it easier to read and navigate.

I also successfully art directed 15 realistic environment renderings featuring the client’s products with an international Fiverr vendor, ensuring timely delivery and adherence to budget constraints. These renderings were used in the catalog, on large banners for trade shows, and the web banner of their website (last image).